Highlights
- Logan Paul is a multi-talented entertainer known for his YouTube comedy vlogs, pranks, and controversial content.
- He has built a substantial net worth through his various endeavors, including YouTube monetization, social media sponsorships, and podcasting.
- In addition to his online ventures, Logan Paul has also ventured into acting, boxing, wrestling, and business, further contributing to his growing empire.
Logan Paul is everything, something akin to a modern-day Renaissance man – but he is undoubtedly best-known as a YouTuber, who creates engaging comedy vlogs, stages pranks and challenges, and occasionally shares dark and controversial content.
At 28 years old, Logan Paul is also an actor, who has appeared in many movies (and at least one Disney Channel show, Bizaardvark.) Additionally, Paul is a surprisingly competitive boxer, who has fought with notable UFC fighters and boxers.
Editor’s note: This article contains mentions of suicide or suicidal ideation. If you or someone you know is experiencing a mental health crisis, please visit findahelpline.com to connect with resources in your country.
Logan Paul's numerous talents don’t end there; he stepped into the wrestling ring as well, up against storied wrestlers. Paul is also a shrewd businessman, creating brands and generating a handsome profit, one of several of his income sources.
Fans often tune in to see him host conversations with legends of sport and cinema on his podcast, Impaulsive, where he poses interesting questions to a coterie of celebrity talents.
Paul is clearly incredibly versatile, an entertainer showcasing his skills as a scriptwriter and songwriter in songs, skits, and movies. Occasionally, Paul answers questions on the Impaulsive podcast, one of which pertained to his brief career in music.
In late 2022, Paul hosted DJ David Guetta, and Guetta asked about Paul's attempts to become a recording artist. In response, Paul explained:
“I really tried, I gave it my all as I do. I work hard and I really worked hard to try and make some good music… But it didn’t work in music. I did not have the IT factor. And another thing I realized … I'm more of an 'on the field' guy."
"I like traveling. I like getting my hands dirty and sitting in the studio all day was tedious for me.”
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As of early 2024, Logan Paul's net worth has been estimated to be between $75 and $150 million, but we were unable to locate a credible, authoritative source for either end of that range.
Forbes magazine often includes Paul on its annual lists of top creators and influencers, and in late 2023, the outlet clocked his yearly earnings at an impressive $20.9 million as of September 26th.
Incidentally, Logan Paul raised the subject of net worth on his Impaulsive podcast with another massive YouTuber (MrBeast, also known as Jimmy Donaldson) in December 2023.
Paul created a shorter clip of the segment, titled "MrBeast Tells Logan Paul His *Shocking* Net Worth..[.]"
In the clip, Paul bluntly asked MrBeast if his net worth had hit the $1 billion mark yet, and Donaldson speculated that he had the lowest net worth of anyone "in the room."
What followed was an interesting, informative (if brief) conversation about the economics of YouTube, video production, and the "creator economy" in general; ultimately, Donaldson advocated for re-investing in one's channel or channels as a strategy to stay "on top":
Let's explore Logan Paul's net worth, and how his diverse talents (and controversies) have contributed to his growing empire.
Logan Paul's Massive Earnings: YouTube Channels And Social Media
Logan Paul – who has won the "Best Podcaster" Streamy Award – started his YouTube career when he was just ten years old, and created content for the channel Zoosh.
After years of creating content, Paul began to gain traction through the once dominant, now defunct video platform, Vine. In 2014, he dropped out of college to pursue a career as a content creator exclusively.
Logan Paul is now one of the most prominent content creators in the world, his channel boasting 23.5 million subscribers, and his content having been viewed six billion times.
According to some estimates, one billion views can bring in $2 million to $5 million dollars on YouTube (that figure can vary based on innumerable confounding factors like video duration, watch time, and ad costs, and doesn't include any of Paul's other revenue streams).
As such, a conservative estimate would indicate that Paul earns at least $10 million to $15 million a year through YouTube monetization alone.
Forbes' estimated Paul earned $20.9 million as of September 2023, but it wasn't clear whether the financial news outlet included income streams other than YouTube in their recent estimate.
Logan Paul’s Estimated Earnings Over The Last Eight Years
| Year | Logan Paul's Estimated Income |
| 2016 | $12.5 Million |
| 2017 | $12 Million |
| 2018 | $14.5 Million |
| 2019 | $10 Million |
| 2020 | $15 Million |
| 2021 | $18 Million |
| 2022 | $20 Million |
| 2023 | $20.9 Million |
| (Total) | $122.9 Million |
Jake Paul, Logan's younger brother, earns between $10 million and $12 million annually from social media, through endorsements and collaborations.
In November, Paul shared a YouTube short, in which he purportedly showed his bank account to guest Sofia Franklyn.
However, neither Paul nor Franklin disclosed the purported figure, which Franklyn said might be "photoshopped":
Logan Paul has 27.1 million followers on Instagram and 16.4 million followers on Facebook at the time of publication, and he charges an estimated $100,000 to $150,000 for a sponsored post on his social media accounts.
Logan Paul also hosts a podcast on his Impaulsive channel, which has 4.5 million subscribers on YouTube.
Additionally, he has another YouTube channel with 5.6 million followers at press time; both channels contribute significantly to his fortune, and SocialBlade estimated Paul could earn up to $622,500 solely through that channel.
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Logan Paul gained recognition as a social media influencer, but his fan base rose outstandingly when he decided to put on gloves and step into the boxing ring.
KSI, Logan Paul’s longtime rival and internet entertainer, challenged his brother Jake Paul to a boxing match, but Logan intervened and agreed to fight KSI.
The amateur boxing match between KSI and Logan Paul was hyped as the biggest event in internet history and the biggest social media fight ever.
KSI won the fight by the narrowest of margins; three judges gave Logan 57 points, two judges agreed with a draw, but the third judge favored KSI and gave him 58 points.
There were 1.3 million ticket buyers for their fight stream, and 2.25 million viewers watched the fight live. According to some estimates, Logan Paul and KSI likely made $2 million from the fight.
Their second fight took place in Los Angeles, California, but the outcome was the same: KSI beat Logan Paul again by a stiff margin.
They both scored an estimated $3 million from the fight.
Logan Paul's Boxing Match Earnings
| Boxing Match | Match Type | Result | Logan Paul's Likely Earnings |
| Logan Paul Vs KSI Match 1 | Amateur | KSI Win | $2 Million |
| Logan Paul Vs KSI Match 2 | Professional | KSI Win | $3 Million |
| Logan Paul Vs Dillon Danis | Professional | Logan Paul Win | $1 Million |
| Logan Paul Vs Floyd Mayweather Jr | Exhibition | No Official Winner | $5.2 Million |
Logan Paul worked hard to become a professional boxer, and in a recent fight with Dillon Danis, a welterweight UFC fighter, Logan won due to disqualification ... but he was skilled in the bout, too.
In the post-match kerfuffle, Dillon Danis targeted Logan Paul’s girlfriend , Nina Agdal, and allegedly posted an obscene and humiliating picture of her 250 times. (That behavior is known as "revenge porn.")
Nina Agdal filed a lawsuit against him , seeking $150,000 for each post.
On January 10th, Danis was quoted as saying that the suit was "still ongoing," adding:
"I'm dealing with lawyers every day."
In 2021, Logan Paul faced the greatest boxing opponent of his fledgling career, Floyd Mayweather Jr.
The fight lasted for an impressive eight rounds, and Mayweather held steady throughout the entire match.
Surprisingly, in the end, the match concluded with no result.
Logan Paul later indicated that he felt lucky it turned out that way, quipping:
I'm going to go home thinking, Did Floyd let me survive?
Logan asserted he would easily make $20 million from this clash – but the fight wasn't that lucrative, and Logan Paul made a scant $5.25 million from it, way less than he expected.
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The fiancé of Danish model Nina Agdal, Logan Paul is a talented actor, on top of "content creator," "boxer," and "celebrity interviewer."
Paul used to craft short videos in which he shows his acting skills, but his first major big break came through the popular police procedural Law & Order: Special Victims Unit, for one episode.
Titled "Intimidation Game," the episode was loosely based on the Gamergate controversy of the 2010s, and Paul portrayed an unhinged gamer and hostage-taker:
After his performance as Ryan on Law & Order: Special Victims Unit, Logan Paul began securing roles in various shows, such as Weird Loners (for one episode) and Stitchers (for two episodes).
Then, he got his first major "break," cast as the primary lead in a movie, The Thinning.
Logan Paul’s Movies And Notable Television Projects
| Year | Logan Paul Movies/TV Appearance |
| 2016 | The Thinning |
| 2016 | Foursome (Series) |
| 2017 | Space Between Us |
| 2017 | Where's The Money |
| 2018 | The Thinning: New World Order |
| 2019 | Airplane Mode |
| 2020 | Valley Girl |
A sci-fi themed film, The Thinning served as a major breakthrough, and he co-starred alongsde Peyton List.
After that, Paul continued landing roles in movies and TV series, like Foursome, Space Between Us, and Where's The Money, and it seemed like he was poised to leap from YouTube to bigger screens.
Logan Paul's Biggest Controversy
However, Paul then landed something else – himself, in the crosshairs of brewing international controversy, one that would stall his fast-moving career in its tracks and dominate headlines the world over.
On December 31st 2017, Logan Paul visited the Aokigahara forest in Japan – a darkly famous location, known as a suicide site. Paul impulsively filmed the body of a suicide victim, and proceeded to behave in a manner widely deemed as disrespectful and insensitive.
Fallout from the controversy was swift and strict: YouTube ended the monetization of his videos. He was also fired from the series Foursome.
2018 was a difficult year for Logan Paul, calling into question the future of his next movie, The Thinning: New World Order. Paul apologized for his behavior, and after a few months, he began reintegrating his presence on platforms like YouTube.
But Logan Paul had to restart his acting career, and his self-written Airplane Mode flopped spectacularly, earning an IMDb rating of just 1.8.
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From superhero blockbusters to epic adventures, these films struggled to recover their massive budgets, resulting in substantial losses.Paul claimed a role in Valley Girl in 2020 – a film which fared better than the last one – but his attention shifted towards his podcast, boxing, wrestling, and his true claim to fame, YouTube skits.
Logan Paul: Beating Famous Wrestlers, Raking In Millions
Logan Paul is now the WWE United States Champion, having recently defeated WWE Hall of Famer Rey Mysterio at Crown Jewel.
As of January 12th, Paul held the title for 69 days.
In a short span of time, Logan Paul was deemed a skillful wrestler, established his position in the ring, and fought with many famed wrestlers, such as Roman Reigns, Seth Rollins, Ricochet and Rey Mysterio.
Logan Paul's WWE Deal Details
| Deal Year | Span | Compensation |
| 2023 | 3 Years | $15 Million |
Logan Paul is now a pro wrestler and has signed a three-year deal with WWE; Paul is contracted to receive $15 million dollars for three years, which eqates to $5 million dollars per year.
In the coming years, the new reigning WWE United States Champion will engage in the ring with prominent wrestling stars to the delight of wrestling enthusiasts.
Logan Paul's Business Acumen
Logan Paul is clearly a smart businessman; he set aside all differences between him and KSI and began promoting Prime, a globally popular energy drink.
Both YouTube stars, KSI and Logan Paul, are pivotal to the success of Prime, showcasing unmatched marketing skills.
In the Seth Rollins vs. Logan Paul wrestling match, Paul entered alongside a person wearing a Prime bottle suit, later revealed to be KSI.
Logan and KSI's brilliant approach to promoting Prime in videos and at events is the primary driving factor behind the energy drink's success.
Though the annual sales of Prime and the stakes of Logan Paul and KSI remain undisclosed, it has been confirmed that they are entitled to equity in the brand.
Per Investopedia: "Equity is the value and ownership an individual or business has in an organization after subtracting liabilities. For example, if someone owns a home worth $200,000 and has a mortgage of $50,000, the equity in the home would be worth $150,000."
Several speculative estimates hold that they both own at least a ten percent equity stake in Prime.
In November, Bloomberg reported that the brand's sales were anticipated to surpass $1.2 billion in 2023. Considering the popularity of Prime, the brand's total value could be $3 billion.
If that were the case in terms of Prime's valuation and the size of his share, Logan Paul's stake in Prime would be worth around $300 million.
However, these figures are not included in current estimates of Paul's net worth.
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| Logan Paul's Net Worth (2024, Estimated) | Between $75 Million And $150 Million |
| Maverick's Yearly Sales | $40 Million |
| Logan Paul's Prime Stake (Estimated) | 10 Percent |
| Speculative Value Of Paul's Prime Stake | $300 Million |
In 2020, Logan disclosed that Maverick's annual sales stood at between $30 to $40 million. If his profit was a conservative five percent, then he earned a minimum of $1.5 million to $2 million from his brand (likely more).
A man with many talents (with every talent raking in millions for him), Logan Paul's net worth has been estimated to be as high as $150 million, a figure that seems possible given his myriad lucrative projects and partnerships.
The YouTube star's life is an example of how social media has opened up innumerable ways for young people to carve their own paths, and how those paths can quickly be paved with gold.
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